Customer Journey
" Refugees are seen as customers, guided through an endless chain of forms, rules, and institutions: a system designed for efficiency but experienced as a labyrinth.Customer Journey follows a large Syrian family seeking a home for the family and two sisters of Somali descent who are part of the LGBTQ community and dream of becoming actresses as they navigate this complex system.
Story overview
What It's About
Spoiler-free. Read the analysis below for the full argument.
In the Netherlands, the integration process for refugees is called a "Customer Journey." Refugees are seen as customers, guided through an endless chain of forms, rules, and institutions: a system designed for efficiency but experienced as a labyrinth. Customer Journey follows a large Syrian family seeking a home for the family and two sisters of Somali descent who are part of the LGBTQ community and dream of becoming actresses as they navigate this complex system. Around them, civil servants, volunteers, and social workers do their best to help, often in humorous and touching ways, yet hopes frequently collide with procedures. The film reveals a world where bureaucracy meets good intentions, where dreams are tested by rules, and after navigating it all, have the hopes that brought you here been realized?
Where to watch
Streaming
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The numbers
Box Office & Release
- Budget
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- Opening weekend
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- Domestic gross
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- International gross
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- Worldwide gross
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- Release date
- Mar 21, 2026
- Runtime
- 1h 25m
- MPAA rating
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- Language
- Arabic, English
- Country
- Netherlands
Figures from the verified production record. Fields we cannot source are left blank rather than estimated.
